Corporate Vision       : Become a famous(well-known) and internationally renowned 100-year Gulaier

Corporate mission    : to create value for customers and opportunities for employees to create wealth for society

Corporate purpose   : to create a brand by quality, win the market by service

Enterprise Spirit        : Credibility, Pragmatism, Win-Win, Harmonious and Sustainable Development

Corporate philosophy: Gulaier should be a place for all employees to pursue happiness

Business philosophy : science and technology for the first innovation for the soul of the market as the root

Quality Concept        : Excellence and Excellence

Management Idea     : The Strict Requirements of Institutionalized Operation of Humanization Management

Employee philosophy: keep enterprising in professional, love, and entrepreneurship

Service Concept        : Quality Product Star Service

Business philosophy  : science and technology for the first innovation for the soul of the market as the root